Our Story

Rooted in Soil.
Built on Flavour.

A premium organic food brand born in Malawi — and built for the world.

77th Avenue is a premium organic food brand born in Malawi. We partner with smallholder farmers to grow high-quality crops using sustainable practices, transforming them into products designed for the modern kitchen.

Our focus is simple: create food that tastes better, is better, and does better. We believe flavour should have character. And every product should tell a story — of the land, the people, and the craft behind it.

We believe flavour should have character. Every product should tell a story — of the land, the people, and the craft behind it.

Premium. Organic.
Bold Flavour.

We operate at the intersection of agriculture, flavour science, and sustainable business — creating a model that benefits farmers, consumers, and the planet in equal measure.

From seed to shelf, every decision is guided by a single question: does this make the product — and the world — better?

How We Operate
What Drives Us

Values in every jar

Flavour First

Every decision starts here. If it doesn't taste exceptional, it doesn't leave the kitchen. No compromise, no shortcuts.

Organic Always

Grown without synthetic inputs, processed without shortcuts. What goes in is exactly what it should be.

Farmers at Centre

Our farmers are partners, not suppliers. Fair pricing, direct relationships, and shared success — always.

"Premium. Organic. Bold Flavour."