Our Work

From Soil to Jar.
Crafted, not manufactured.

How we grow, prove, and finish every product — and the partnerships that make it all possible.

Field to Finished Product

The Agricultural Process

Every jar of 77th Avenue traces back to a specific field, a specific season, and a specific decision made by a person — not a process line. The journey from seed to shelf is long, deliberate, and entirely traceable.

Stage 01

Soil & Seed

We begin in the soil. Working with smallholder farmers across Malawi, we test plots, select heirloom and high-flavour varieties, and plan a planting calendar that honours the rains and the land. No synthetic fertilisers. No shortcuts. The seed is everything.

Stage 02

Cultivation

Our growing methods are organic, regenerative, and intensely hands-on. We rotate crops to keep soil alive, intercrop to control pests naturally, and visit farms weekly through the growing season. The result is fruit and herbs with deeper colour, slower growth, and far more concentrated flavour.

Stage 03

Harvest

Hand-picked at peak ripeness, sorted in the field, and moved into shaded receiving within hours. Speed matters: every hour between picking and processing erodes flavour. Our logistics network is built around that single fact.

Stage 04

Processing

Small-batch, low-temperature, copper-and-steel. We cook for flavour, not for throughput. Recipes are refined batch by batch, with the head of production tasting and adjusting at every stage. Nothing leaves processing without sign-off.

Stage 05

Finishing & Packing

Hot-filled into glass, sealed, batch-coded, and rested. Every jar carries a code that traces back to the farm, the harvest week, and the production batch. Then on to distribution — local, regional, and global.

Quality Assurance

Quality is a system, not a slogan

Premium isn't a label we give ourselves. It's the cumulative result of dozens of decisions made every day — from seed selection to the final jar leaving our facility. Here is how we keep that bar honest.

Source Verification

Every farm in our network is registered, audited, and revisited at least quarterly. We document growing practices, water sources, and inputs so we can stand behind every claim on the label.

In-Process Tasting

Every batch is tasted by at least two production leads at three points in the cook. If the flavour profile drifts, we adjust — or we pull the batch entirely. We've held back batches before. We will again.

Lab Testing

pH, Brix, water activity, microbiology — measured against documented specifications for every batch. Records are kept for the full shelf life of the product, plus a year. Independent third-party testing is performed annually.

Batch Traceability

Every jar is batch-coded. Scan it back to the harvest week, the farms involved, the production date, and the QA records. Full traceability is non-negotiable — for retailers, for export, and for our own discipline.

Sensory Panel Review

A trained internal panel reviews finished products on a fixed cadence — checking for consistency, off-notes, and the kind of subtle drift that lab equipment can miss. Palates remain our final instrument.

Continuous Improvement

Every customer note, every retailer comment, every internal observation feeds a quarterly review. Recipes evolve. Specifications tighten. The bar moves — always upward, never sideways.

Made by Hand

The Craft in Every Jar

There is a moment in every batch when the recipe meets the day. The fruit isn't quite the same as last week. The chillies are a touch hotter. The honey is a shade darker. A machine cannot read these things. A person can.

Our production is deliberately small-batch and slow. We cook on copper, taste constantly, and let the cook tell us when it's done — not the timer. This is the part that doesn't scale, and we wouldn't have it any other way.

Hand-craft sits at the heart of every product we make: from the way honey is poured, to how chilli oil is layered, to the moment a jar is sealed and labelled. Each one carries a small mark of the person who finished it. That isn't sentimentality. It's quality.

Slow heat. Patient hands. Honest ingredients.

Hand-crafted

"Slow heat. Patient hands. Honest ingredients."

Partnerships

Built on partnerships

Partnership is our operating system, not a marketing word. We do not have suppliers — we have partners. Each relationship is built on the same principles: fair terms, direct dialogue, and shared upside. The strength of every jar depends on the strength of the people behind it.

Farmer Partners

We commit to multi-season offtake agreements at fair prices set above prevailing rates. Inputs, training, and field support are shared. Income is predictable. Quality goes up. Both sides win, every season.

Retail Partners

Carefully selected stockists who share our standards. We treat shelf placement as a relationship, not a transaction — investing in tastings, training, and storytelling so the product is sold the way it was made.

Hospitality Partners

Chefs and restaurateurs who put our ingredients on the plate. We supply, support, and learn from them — their feedback shapes our pipeline, and their craft elevates ours in return.

Export & Distribution

Logistics partners across regional and global routes who treat our product as we do — carefully, traceably, and on time. Cold chain, customs, and compliance are all handled together, never outsourced and forgotten.

"Premium. Organic. Bold Flavour."

Partner With Us

From Soil to Jar.Crafted, not manufactured.